![]() The aim of this article is to discuss the significance of student editorial practice in journalism degree programs and to present good practices in this regard based on the example of actions undertaken at the University of Szczecin. Keywords: media, journalism, teaching journalists, the press, student press Introduction To obligatory student apprenticeships and allow students to perfect their journalism skills on an ongoing In conclusion, the author states that being active in student media may constitute a valuable complement Moreover, an attempt was made to assess the effectiveness of Student press in the space of the new media. Of work in an editorial office, a description of the publishing activity of an editorial office and the issue of The analysis covers general assumptions, organization Study that includes a closer look at the ways of implementing student editorial activities conducted simultaneously with the content of the study program. ![]() ![]() The latter part of the article is a specific case ![]() Role of practical teaching of journalism skills also indicated. In the initial theoretical part of the article, the assumptions of modern teaching in journalism programs wereÄiscussed with a reference to models of teaching that function in European countries, with the significant Interest is focused around the benefits that accrue from this kind of student activity regarding the acquisition of knowledge, practical skills and soft competences, as well as shaping attitudes indispensable in their It aims to discuss theoretical matters related to this kind of extra-formal activity and to presentĪ specific example of how a student press editorial office functions at the University of Szczecin. Paper Type: Research study.The article addresses the issue of the meaning of student editorial practice in teaching in journalism degree Keywords: Building safe relationships, communication, stakeholders, social media, high technology services sector. Originality/value: There are many articles about communication between enterprise and its shareholders but there is a lack of a publication fully devoted to the issue of building safe relations between them, especially pointing out the use of social media. The most important element is the diversification of communication channels to reach each stakeholder group. Practical Implications: Enterprises try to use many types of methods to create safe relationships with their stakeholders. The changes taking place in the market have had changed the role of social media in the communication process, but still traditional methods are important in the functioning of enterprises. Findings: The considerations contained in the article are the part of a broader research on the role of communication-traditional and more advanced methods in building relations between an enterprise and its stakeholders. Generalization and inference were used to formulate conclusions. The data obtained from the survey questionnaire was compared with the recommendations in the field of communication with stakeholders. Moreover, abstraction was used to select the necessary elements for the analysis. In addition to the empirical method, the study also used theoretical research methods, such as the analytical-synthetic method, which was used to perform the critical analysis of the literature on the subject. More specifically, the CATI method was used to obtain the data, which made it possible to find out the opinions of the respondents via a telephone conversation. The data for analysis were obtained using the diagnostic survey method using the questionnaire technique. Design/Methodology/Approach: Both quantitative and qualitative research methods were used. Abstract : Purpose: The aim of the article is to present the role of communication in the process of building safe and ethical relationships using various traditional and more modern methods, i.e., the use of social media.
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